Sales Manager, Caribbean and Central America

Sales Manager, Caribbean and Central America

For over 50 years Bromma has delivered spreaders to more than 500 terminals in over 90 countries at 6 continents. All in all, more than 20,000 crane spreaders and rotators have been put into service. In addition to that, more than 10,000 of these are still in operation today. Bromma manufactures up to 2,000 all types of spreaders per a year. In fact, anywhere you go, you’re likely to see a Bromma spreader in action. We are proud to be a pioneer in technological development. As a matter of fact, Bromma has introduced many firsts to crane manufacturer industry: the first telescopic spreader, the first twin-twenty spreader, the first 45-foot spreader and the first all-electric spreader line. That’s why when you choose Bromma you choose cutting edge technology.

Join us and take your career to the next level

We are seeking a Regional Sales Manager to lead and develop sales of Bromma equipment across Mexico, Central America, and the Caribbean, based in Panama. This individual will oversee the entire sales cycle within the assigned territory, from lead generation to deal closure, with a focus on business growth, profitability, and customer satisfaction. The position does not include direct supervisory responsibilities but requires close collaboration with internal teams, including Service and Spare Parts, to support lead generation and after-sales business development.

What are your key responsibilities:

• Sales & Business Development: Develop and execute regional sales strategies and tactical plans; manage all direct sales within the territory; represent Bromma Americas at customer meetings, industry conferences and trade shows
• Customer Support & Team Collaboration: Build and maintain long-term relationships with key customers; collaborate closely with the Spare Parts and Service teams to identlfy and convert leads into sales opportunities; support cross-functional initiatives to drive growth in aftermarket parts, service contracts and upgrades; ensure high customer satisfaction by coordinating with internal departments to address customer requirements, technical support and service delivery
• Operational Planning & Reporting: Conduct regular market analysis to identify trends, opportunities and competitive threats; provide accurate forecasts, sales reports and pipeline updates using CRM systems; participate in budget planning and ensure cost-effective management of sales activities
• Compliance & Continuous Improvement : Maintain compliance with company policies, Code of Conduct and applicable regulations

What we offer you:

• Rewards that truly count: We offer meaningful development opportunities through varied assignments, fair and gender-neutral pay, and flexible working conditions — all within a culture that values your growth and celebrates success.
• Professional Growth: Continuous development through challenging responsibilities, international exposure, and leadership opportunities. 
• Safety that moves us forward: Build your career with a company rooted in safety since the 1940s, ensuring stability and an environment that empowers you to speak and be heard.
• Purpose that drives change: You'll contribute to solutions that transform global trade, creating environmental and operational innovations. You'll be in the driver's seat of ideas, developing digital technologies that set industry standards and position us as the forerunner.
• People who move together: You'll collaborate with people who build lasting relationships through global expertise, connections, and a commitment to sustainability.

What you bring to the role:

• Qualifications: Bachelor’s degree in Engineering, Business Administration, International Trade, or a related field; fluent in English and Spanish (spoken and written);
• Technical Expertise: Minimum of 5 years of experience in technical or capital equipment sales within the industrial or port equipment industry preferred. Experience with solution-based and value-driven B2B sales. Familiarity with regional markets in Central America and the Caribbean is highly desirable. Knowledge of port & terminal equipment, container handling and crane systems preferred; proven ability to manage a sales territory independently
• Safety Commitment: Strong awareness and adherence to safety protocols to ensure a secure work environment for yourself and your colleagues.
• Customer Focus: Customer-focused mindset strong commercial acumen and negotiation skills

Ready to elevate your career? Apply today!

We encourage you to submit your application as soon as possible. Interviews will be conducted on a rolling basis, and the position will be filled as soon as the most suitable candidate is identified.

For more information about this role, contact Tarcila Oliveira, ​Country HR advisor via email tarcila.oliveira@kalmarglobal.com