Director, Marketing & Communications - Terminal Tractors

Purpose of the position

The purpose of this role is to work as a Marketing & Communications Business Partner for the Terminal Tractors (TT) division driving business growth, trust and shareholder value through strategic storytelling, data-driven processes and stakeholder engagement, internal and external.

Main tasks and responsibilities

• Create Marketing & Communications strategy for TT division in line with the Kalmar Marketing & Communications strategy.
• As a member of the TT Leadership Team, collaborate with the other TT LT members, and drive strategy, change, and internal communication within the TT organisation including Kalmar factories.
• Support President of Terminal Tractors and the TT Leadership Team in stakeholder communication, internal as well as external, including investor events and other engagements.
• Create value propositions and value based messages across their TT portfolio, and convey key messages to both internal and external stakeholders.
• Collaborate with TT Global Sales and Product Management and Kalmar Regions to create and execute go-to-market strategies and plans, actively positioning TT offering to boost sales for both existing and prospective customers.
• Strategise and execute targeted marketing campaigns and customer engagement initiatives to generate leads for sales.
• Drive employer branding activities across the TT sites in close collaboration with HR
• Partner closely with the Kalmar Services division to enhance service sales across the TT portfolio.
• Develop, manage and follow-up annual marketing budget for the TT division.

What you’ll need to succeed

Education

University degree in Marketing or related field

Experience

Approximately 10 years of experience from B2B marketing & communications preferably in a global industrial environment.

In-depth knowledge about North American market

Being familiar with a listed company environment is considered an asset

Competencies

Strategic yet hands-on: You possess a strategic mindset enabling the creation of a comprehensive marketing and communications strategy for various stakeholders such as customers, dealers, investors & analysts, and employees for the next 1-3 year period. Simultaneously, your role involves driving the execution of these strategies across different stakeholder groups.

Customer-centric: You have good understanding and interest in the business environment in order to identify target groups/segments and relevant marketing activities across different channels. Your aim is to engage with our customers and dealers, thoroughly comprehend their needs, to boost sales in line with our sales and growth plans.

Results-driven: You possess analytical skills to continuously evaluate and demonstrate Marketing ROI. You have a strong track record of developing and executing targeted marketing programs and concepts within specified deadlines, budgets, and set targets. Your focus remains consistently on achieving results, and generating qualified leads to the sales team.

Content marketing expertise: Proficient in crafting compelling content tailored for diverse stakeholders and channels, fostering thought leadership within our industry. Additionally, you possess fluency in writing English.

Digitally savvy: Profound understanding of digital and interactive marketing concepts and technologies, encompassing social media, web, mobile, and AI.

Self-driven: Capable of swiftly accomplishing tasks independently and in a structured manner. Your proactive and transparent communication style extends across various stakeholders.

Team player: Building strong relationships with senior executives in the TT division, local Dealer Community and Regions is integral. Furthermore, you play a key role within the global Kalmar Marketing and Communications team, and are able to bring together individuals from diverse organizational units.

Passionate: Combining a creative yet analytical mindset, you exhibit passion for our business and industry, setting high standards. Embracing a can-do attitude, you're open to experimentation.

Division Leadership Team, TT Global Sales and Product Management, Region Sales Teams, Global Marketing & Communications team, external partners.

You will be part of

If you are seeking a challenging and rewarding career, are motivated and have a strong work ethic,

and are interested in working in a world-class, global environment with state-of-the-art projects and

technology then we invite you to apply for our role.

Interested to join?

Please submit your resume/CV for consideration.